When we founded Marrakech First in 2014, our goal was simple: to reinvent the Ourika Valley tour by eliminating tourist traps and overcrowded tour buses to offer a personalized, safe, and memorable experience.
With us, every traveler is welcomed as a guest of honor. Our drivers and mountain guides aren’t just service providers: they grew up in the douars of Setti Fatma, know every rock in the wadi bed, speak Berber, Arabic, French, and English, and share their culture with authenticity.
Four strict commitments that make us the leading provider of excursions in the Moroccan Atlas Mountains.
Newer vehicles (Sprinter & V-Class) with air conditioning, serviced weekly, and equipped for mountain roads. Comfortable seats and USB ports on board.
No untrained guides. All of our guides are certified by the Ministry of Tourism and trained in high-mountain first aid for the 7 waterfalls.
We provide direct support to women-led organic argan oil cooperatives and local artisans in Setti Fatma, without exploitative middlemen.
No hidden fees. Choose your payment method (secure PayPal Express, credit card, or payment on-site on the day of departure) with free cancellation up to 24 hours in advance.
How a family-run business became one of the most highly recommended tour services in Marrakech.
Brahim and his team of guides from Setti Fatma are launching the first personalized tours to help travelers seeking an authentic experience discover the true character of the valley.
We obtained the official tourist transportation license and assembled a fleet consisting entirely of Mercedes vehicles to ensure the highest safety standards on the winding roads of the High Atlas.
Establishment of a solidarity fund to finance the regular cleanup of the trails leading to the waterfalls and to support the financial independence of the valley’s argan oil producers.
Launch of our online platform featuring an instant quote calculator, secure one-click PayPal Express payment, and WhatsApp customer support available 7 days a week.
Do you have any questions before booking your day? Here are the answers from our experts.
Our drivers will pick you up right outside your hotel or at the nearest vehicle access point to your riad in the Medina between 8:30 a.m. and 9:00 a.m.
The first waterfall is accessible to everyone (children ages 5 and up and seniors). Our local guides always adjust the pace and ensure safety on every rocky section.
You can pay online via secure PayPal Express, by credit card (CB / Visa), or directly in cash (euros or dirhams) to the driver on the morning of departure.
Cancellations or rescheduling are 100% free up to 24 hours before departure. In the event of inclement weather, we offer an immediate rescheduling or a full refund without delay.
Full-day excursions, guided hikes, or watching the sunset by the water: find the experience that’s right for you.
