Ourika Valley Tour Operator • Since 2014
The Art of Berber Travel &
Excellence in the High Atlas
✓ Ministry of Tourism License #44/2014
✓ 100% Mercedes Fleet, All Recent Models
✓ Guides Born in the Ourika Mountains
When we founded Marrakech First in 2014, our goal was simple: to become the Ourika Valley tour operator that eliminates tourist traps and overcrowded tour buses, offering a personalized, safe, and memorable experience instead.
With us, every traveler is welcomed as a guest of honor. Our drivers and mountain guides aren’t just service providers: they grew up in the douars of Setti Fatma, know every rock in the wadi bed, speak Berber, Arabic, French, and English, and share their culture with authenticity. Explore our Ourika Valley tours, or read official travel information from the Moroccan National Tourist Office.
Four strict commitments that make us a trusted Ourika Valley tour operator and a leading provider of excursions in the Moroccan Atlas Mountains.
Newer vehicles (Sprinter & V-Class) with air conditioning, serviced weekly, and equipped for mountain roads. Comfortable seats and USB ports on board.
No untrained guides. All of our guides are certified by the Ministry of Tourism and trained in high-mountain first aid for the 7 waterfalls.
We provide direct support to women-led organic argan oil cooperatives and local artisans in Setti Fatma, without exploitative middlemen.
No hidden fees. Choose your payment method (secure PayPal Express, credit card, or payment on-site on the day of departure) with free cancellation up to 24 hours in advance.
How a family-run business became the most highly recommended Ourika Valley tour operator for travelers staying in Marrakech.
Brahim and his team of guides from Setti Fatma launch Marrakech First, an Ourika Valley tour operator offering the first personalized tours for travelers seeking an authentic experience of the valley’s true character.
We obtained the official tourist transportation license and assembled a fleet consisting entirely of Mercedes vehicles to ensure the highest safety standards on the winding roads of the High Atlas.
Establishment of a solidarity fund to finance the regular cleanup of the trails leading to the waterfalls and to support the financial independence of the valley’s argan oil producers.
Launch of our online platform featuring an instant quote calculator, secure one-click PayPal Express payment, and WhatsApp customer support available 7 days a week.
Do you have any questions before booking your day with an Ourika Valley tour operator? Here are the answers from our experts.
Our drivers will pick you up right outside your hotel or at the nearest vehicle access point to your riad in the Medina between 8:30 a.m. and 9:00 a.m.
The first waterfall is accessible to everyone (children ages 5 and up and seniors). Our local guides always adjust the pace and ensure safety on every rocky section.
You can pay online via secure PayPal Express, by credit card (CB / Visa), or directly in cash (euros or dirhams) to the driver on the morning of departure.
Cancellations or rescheduling are 100% free up to 24 hours before departure. In the event of inclement weather, we offer an immediate rescheduling or a full refund without delay.
Since 2014. Marrakech First holds Ministry of Tourism license #44/2014, and our team of drivers and certified mountain guides was born and raised in the Ourika Valley, so every tour is run by locals who know the villages, the trails and the river by heart.
The entrance of the valley is about 30 km south of Marrakech, and the village of Setti Fatma, starting point of the waterfall hike, is roughly 65 km away. The drive takes about 1 hour to 1 hour 30 minutes each way, with photo stops along the river.
Spring (March to May) and autumn (September to November) offer mild temperatures and the best hiking conditions. In summer the valley is a cool escape from the Marrakech heat, and in winter you can see snow on the High Atlas peaks. As a responsible Ourika Valley tour operator, we check the weather every morning and reschedule free of charge if heavy rain is forecast.
Full-day excursions, guided hikes, or watching the sunset by the water: find the experience that’s right for you.
